Microsoft is the UK's number one brand, according to a new poll.

The technology behemoth held on to its crown as the public's top "superbrand", despite stiff competition from home-grown brands.

Coca-Cola was ranked second followed by internet search engine Google in third place.

In a separate assessment, media and marketing experts put Google in the number one slot followed by Apple.

Stephen Cheliotis, chairman of the Superbrands Council which carried out the research, said: "The UK public clearly love Microsoft which performs strongly amongst all consumer groups, although relative newcomer Google is becoming a major challenger for that elusive number one slot."

The Superbrands Council is a group of marketing, advertising and media experts.

Members rated a list of 1,450 brands according to quality, reliability and distinctiveness.

Of these, the 725 highest-scoring brands were assessed by 3,265 consumers surveyed by YouGov researchers.

This survey was used to create the list of top "superbrands".

The top ten brands of 2007-08, as voted for by 3,265 members of the public are:

1. Microsoft

2. Coca-Cola

3. Google

4. BBC

5. BP

6. British Airways

7. Lego

8. Guinness

9. Mercedes-Benz

10. Cadbury

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